Editorial note

Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue
–Gunnar Mau, Hanna Schramm-Klein & Lucia Reisch [Publisher] [Google Scholar]

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children’s Consumption Behaviour
–Oliver B. Büttner, Arnd Florack & Benjamin G. Serfas [Publisher] [Google Scholar]

Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People
–Tali Te’eni-Harari [Publisher] [Google Scholar]

Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children
–Iris Vermeir & Dieneke Sompel [Publisher] [Google Scholar]

Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge
–Yann Verhellen, Caroline Oates, Patrick Pelsmacker & Nathalie Dens [Publisher] [Google Scholar]

The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence
–Martin K. J. Waiguny, Michelle R. Nelson & Ralf Terlutter [Publisher] [Google Scholar]

Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks
–Tobias Effertz, Marie-Kristin Franke & Thorsten Teichert [Publisher] [Google Scholar]

Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge
–Cagri Yalkin & Richard Rosenbaum-Elliott [Publisher] [Google Scholar]

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