TOC: Intl J Bank Mar


International Journal of Bank Marketing, 32(4)

How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and corporate customer relationships
Robert Dahlstrom, Arne Nygaard, Maria Kimasheva, Arne M. Ulvnes [Publisher] [Google Scholar]

Searching for new saving behavior theories: How relationships between banks’ customers and advisors affect household saving
Kent Eriksson, Cecilia Hermansson [Publisher] [Google Scholar]

Building brand equity in retail banks: the case of Trinidad and Tobago
Meena Rambocas, Vishnu M. Kirpalani, Errol Simms [Publisher] [Google Scholar]

Drivers of customers’ switching behaviour in Indian banking industry
Vishal Vyas, Sonika Raitani [Publisher] [Google Scholar]