TOC: J Mar Man


Journal of Marketing Management, 30(7/8)

Framing social marketing as a system of interaction: A neo-institutional approach to alcohol abstinence
Hélène Cherrier & Lauren Gurrieri [Publisher] [Google Scholar]

Rules of engagement: A discrete choice analysis of sponsorship decision making
Margaret A. Johnston & Neil Paulsen [Publisher] [Google Scholar]

Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model
Kim Lehman & Mark Wickham [Publisher] [Google Scholar]

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Jessica Wyllie, Jamie Carlson & Philip J. Rosenberger III [Publisher] [Google Scholar]

Money, mavens, time, and price search: Modelling the joint creation of utilitarian and hedonic value in grocery shopping
Alan Collins, Ella Kavanagh, James Cronin & Richard George [Publisher] [Google Scholar]

Online service quality: Content and process of analysis
Niall Piercy [Publisher] [Google Scholar]

Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers
Robert East, Mark D. Uncles & Wendy Lomax [Publisher] [Google Scholar]

Balancing acts: Managing employees and reputation in social media
Joonas Rokka, Katariina Karlsson & Janne Tienari [Publisher] [Google Scholar]