Stern Award 2014


Robert W. Palmatier, Lisa K. Scheer and Jan-Benedict E.M. Steenkamp have won the 2014 Louis W. Stern Award for their 2007 article on customer loyalty in JMR

The 2014 Louis W. Stern Award Winner

The 2014 Stern Award Committee, chaired by Mrinal Ghosh (University of Arizona) and including Jody Crosno (West Virginia University) and Christophe Van den Bulte (University of Pennsylvania), is pleased to announce that Robert W. Palmatier (University of Washington), Lisa K. Scheer (University of Missouri), and Jan-Benedict E.M. Steenkamp (University of North Carolina) are the winners of the 2014 Louis W. Stern Award. Their winning article "Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-owned Loyalty" was published in the Journal of Marketing Research in 2007.

The committee unanimously agreed that the article is an outstanding example of original and well executed research that has made a significant contribution to the field of inter-organizational relationship research. As a testament to its contributions, the article has been highly cited and received the most votes from the interorganizational research community.

The Interorganizational SIG’s Louis W. Stern Award was established by Louis W. and Rhona L. Stern in 1999 through the American Marketing Association Foundation. The award recognizes an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on marketing and channels of distribution.

The IOSIG thanks all who took the time to nominate and vote for articles for the 2014 Louis W. Stern Award and especially appreciates all the work the award committee put into selecting the winning article. The Stern Award will be conferred at the Summer Educator’s conference in August during the Awards Luncheon. Please join us in offering Rob, Lisa, and J.B. sincere congratulations for their outstanding contribution to our field!

Ursula Y. Sullivan, Ph.D.
Phone: 815-753-6285
Fax: 815-753-6014