Gal Oestreicher-Singer, Barak Libai, Liron Sivan, Eyal Carmi, and Ohad Yassin have been selected as the recipients of the 2013 Harold H. Maynard Award for their article "The Network Value of Products," which appeared in the May 2013 (Volume 77, Number 3) issue of Journal of Marketing.

Votes for the award were solicited from members of the Journal of Marketing Editorial Review Board. The article was chosen for its significant contribution to marketing theory and thought.

The award is presented annually at the American Marketing Association’s Summer Marketing Educators’ Conference.

• Gal Oestreicher-Singer is Assistant Professor, Faculty of Management, Recanati Business School, Tel Aviv University
• Barak Libai is Associate Professor, Interdisciplinary Center (IDC)
• Liron Siva is a doctoral candidate, Faculty of Management, Recanati Business School, Tel Aviv University
• Eyal Carmi is a senior software engineer, Google Inc.
• Ohad Yassin is Director of Engineering and Operations, SAP