TOC: Mar Letters


!Marketing Letters, 25(2)

Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation
Mehdi T. Hossain & Ritesh Saini [Publisher] [Google Scholar]

Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Jeffrey P. Radighieri, Babu John Mariadoss, Yany Grégoire & Jean L. Johnson [Publisher] [Google Scholar]

An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses
Cenk Koças & Kivilcim Dogerlioglu-Demir [Publisher] [Google Scholar]

Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance
Dongwoo Shin, Ji Hee Song & Abhijit Biswas [Publisher] [Google Scholar]

Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership
Denise M. Janssen & Leonard J. Paas [Publisher] [Google Scholar]

Product recalls and the moderating role of brand commitment
Frank Germann, Rajdeep Grewal, William T. Ross & Rajendra K. Srivastava [Publisher] [Google Scholar]

Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents
Philippe Aurier & Anne Broz-Giroux [Publisher] [Google Scholar]

New product preannouncements, advertising investments, and stock returns
Chien-Wei Chen, Min-Hsien Chiang & Chi-Lin Yang [Publisher] [Google Scholar]

Predicting future purchases with the Poisson log-normal model
Giang Trinh, Cam Rungie, Malcolm Wright, Carl Driesener & John Dawes [Publisher] [Google Scholar]

Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter
Aaron Ahuvia, Richard P. Bagozzi & Rajeev Batra [Publisher] [Google Scholar]