TOC: J Bus Bus Res


Journal of Business-to-Business Marketing, 21(2)

Research on the Patent Innovation Performance of University–Industry Collaboration Based on Complex Network Analysis
Jiang MingJi & Zhou Ping [Publisher] [Google Scholar]

The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models
Armando Luis Vieira, Heidi Winklhofer & Christine Ennew [Publisher] [Google Scholar]

Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers
Mai T. T. Nguyen, Nigel J. Barrett & Tho D. Nguyen [Publisher] [Google Scholar]

Information Asymmetries as Antecedents of Opportunism in Buyer-Supplier Relationships: Testing Principal-Agent Theory
Claus Steinle, Holger Schiele & Tanja Ernst [Publisher] [Google Scholar]

Book Review

The End of Corporate Social Responsibility: Crisis & Critique, by Peter Fleming and Marc T. Jones
Ross Brennan [Publisher]