Vicky Crittenden is the new collections editor for Digital and Social Media Marketing and Advertising at Business Expert Press. Converting your expertise in the digital and social media marketing and advertising arena into a short, focused book for the business education market will be a valuable contribution. To discuss your book idea and to hear more about the exciting opportunity as a BEP author, please e-mail Vicky (vcrittenden@babson.edu). Just a few of the countless ideas that fall under this collection heading are:

• consumer-generated content
• mobile marketing
• marketing social media ecosystem
• bottom-up marketing
• the connected consumer
• digital metrics
• critical performance indicators
• social media platforms of influence
• digital natives/Generation C
• B2B digital marketing
• eWOM