Sam K. Hui, J. Jeffrey Inman, Yanliu Huang, and Jacob Suher have won the 2013 MSI/H. Paul Root Award for their 2013 article in JM on in-store travel distance
Sam K. Hui, J. Jeffrey Inman, Yanliu Huang, and Jacob Suher have been selected as the recipients of the 2013 MSI/H. Paul Root Award for their article "The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies," which appeared in the March 2013 (Volume 77, Number 2) issue of Journal of Marketing.
Votes for the award were solicited from members of the Journal of Marketing Editorial Review Board. The article was chosen for its significant contribution to the advancement of the practice of marketing.
The award is presented annually at the American Marketing Association’s Summer Marketing Educators’ Conference.
- Sam K. Hui is Assistant Professor of Marketing, Stern School of Business, New York University
- J. Jeffrey Inman is Albert Wesley Frey Professor of Marketing and Associate Dean of Research and Faculty, Katz Graduate School of Management, University of Pittsburgh
- Yanliu Huang is Assistant Professor of Marketing, LeBow College of Business, Drexel University
- Jacob Suher is a doctoral student, University of Texas at Austin