Revisit: Winter AMA 2015


Services Marketing SIG calls for Special Session Proposals for the AMA Winter Marketing Educators' Conference, San Antonio, 13-15 Feb 2015; Proposal deadline 15 Jul


American Marketing Association Services Marketing Special Interest Groups (SERVSIG) Call for Special Session Proposals






The AMA SERVSIG announces a call for special session proposals for the AMA Winter Marketing Educators’ Conference (13-15 February 2015) in San Antonio, TX. Tom J. Brown (Oklahoma State University) and Vanitha Swaminathan (University of Pittsburgh) serve as the conference co-chairs.

SERVSIG members are highly encouraged to submit proposals; however, non-SERVSIG members are also welcomed to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of “Marketing in a Global, Digital and Connected World.”

Proposals may also be based upon the following services topics: Consumer Behavior and Misbehavior in Services * Business-to-Business Services * Service Dominant Logic * Customer Experience and Value Co-Creation * Building Relationships in Services * Service Operations Management * E-Services and Social Media * Innovation in Services * Service Design * Building Sustainability in Services * International Marketing in Services * Developing Service Value * Service Markets and Networks * Service Supply Chains * Servicescapes * Service Encounters * Service Environment * Research and Teaching Methods in Services * Service Recovery and Complaint Management * Service Productivity * Branding and Communication in Services * Tourism Services * Transformative Services * Sport Services * Public and Non-Profit Services.

Please propose a SIG special session at

For additional information (e.g., formatting guidelines, submitting competitive papers) please also see

If you have any questions concerning the proposal, please feel free to contact Werner Kunz (Chair, SERVSIG),, or Martin Mende (Program Officer, SERVSIG),