American Marketing Association Services Marketing Special Interest Groups (SERVSIG) Call for Special Session Proposals

PROPOSALS ARE DUE JULY 15, 2014

PROPOSALS

Greetings

The AMA SERVSIG announces a call for special session proposals for the AMA Winter Marketing Educators’ Conference (13-15 February 2015) in San Antonio, TX. Tom J. Brown (Oklahoma State University) and Vanitha Swaminathan (University of Pittsburgh) serve as the conference co-chairs.

SERVSIG members are highly encouraged to submit proposals; however, non-SERVSIG members are also welcomed to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of “Marketing in a Global, Digital and Connected World.”

Proposals may also be based upon the following services topics: Consumer Behavior and Misbehavior in Services * Business-to-Business Services * Service Dominant Logic * Customer Experience and Value Co-Creation * Building Relationships in Services * Service Operations Management * E-Services and Social Media * Innovation in Services * Service Design * Building Sustainability in Services * International Marketing in Services * Developing Service Value * Service Markets and Networks * Service Supply Chains * Servicescapes * Service Encounters * Service Environment * Research and Teaching Methods in Services * Service Recovery and Complaint Management * Service Productivity * Branding and Communication in Services * Tourism Services * Transformative Services * Sport Services * Public and Non-Profit Services.

Please propose a SIG special session at http://amawinter15.abstractcentral.com/

For additional information (e.g., formatting guidelines, submitting competitive papers) please also see http://amawinter15.abstractcentral.com

If you have any questions concerning the proposal, please feel free to contact Werner Kunz (Chair, SERVSIG), werner.kunz@umb.edu, or Martin Mende (Program Officer, SERVSIG), mmende@fsu.edu.