Revisit: Design, Branding and Marketing


2nd International Colloquium on Design, Branding and Marketing, Nottingham Trent University, 9-10 Dec 2014; Deadline 30 Jun


9th-10th December 2014, Nottingham Trent University

Relationships between Marketing and Design:

Research, Practice and Education

The relationship between marketing and design has a long heritage. This has been evident in the development of branding and identity, promotion, product development, retail design and currently online and multimedia consumer engagement. Over time the engagement with branding, corporate and service design has become more significant, with product, graphic and interior design spanning many facets of private and public sector marketing management. Less tangibly, creative approaches to marketing problems are demanded and more evident in an increasingly competitive and unpredictable environment. In terms of research methodologies and methods, both marketing and design have distinctive but often complementary approaches that merit further development.

The 2014 colloquium will examine current issues concerning the interface between marketing and design, with an emphasis on interdisciplinary connections between research, practice and teaching, exploring the use of research and practice to inform the content of marketing and design curricula. Some key questions which we aim to explore are:

  • How does creative thinking and practice influence marketing, research and the curriculum?
  • Is design used to maximum effect in marketing practice and theory?
  • How are design management strategies successfully adopted and incorporated into marketing and design curricula?
  • To what extent are visual images understood in local and global communities? How do mobile marketing and e-marketing solutions contribute?

The event is co-hosted by Nottingham Trent University, Middlesex University, The University of Lincoln and Bournemouth University. This 2nd International Colloquium on the theme of Design, Branding and Marketing will be held on 9th and 10thDecember 2014, featuring presentations by leading academics and practitioners in this field at Nottingham Trent University?s city campus. This will build on the success of the 1st International Colloquium on Global Design and Marketing, which was held at the University of Lincoln in 2011. Nottingham Trent University?s Business School is based in the recently redesigned Newton Building, situated in the centre of the historic city of Nottingham, within walking distance of the city?s famous castle, the new Nottingham Contemporary Arts Centre and Paul Smith?s flagship store and a short drive from Sherwood Forest Visitor Centre. Nottingham is easily accessible internationally via East Midlands Airport, which is around 45 mins. away by taxi, or a train journey of less than two hours from the major UK cities of London, Manchester and Birmingham. Delegates can take advantage of discounted rates at local hotels for this event.

Campus map pdf (Newton is building 11 on Goldsmith Street):

City centre map:

This two-day colloquium will bring together practitioner and scholarly experts in the area of design and marketing to share their knowledge and experiences with fellow academics and practitioners. Scholarly, conceptual, empirical and practitioner papers are welcomed, especially those that address the colloquium theme of integrating research, practice and teaching. Papers may address issues including, but not necessarily limited to:

  • brand management, identity and co-creation
  • corporate/organisational identity, image and reputation
  • collaboration between marketers and designers
  • graphic design
  • services marketing and design
  • advertising
  • packaging design
  • sustainable marketing and design
  • marketing communications
  • interior and spatial design
  • information environments
  • organisational identity and image
  • viral marketing
  • e-commerce and online marketing
  • design for interaction and moving images
  • co-creative processes
  • experience marketing and design
  • visual research methodologies
  • symbols, signs and consumption
  • aesthetics and their application to marketing
  • design practice-based research, and its implications for marketing

Abstract deadline: June 30th 2014


This interdisciplinary colloquium welcomes academic papers from researchers in any field of management and design studies, and also related areas of the humanities and social sciences. Doctoral students are particularly welcome. The colloquium organisers also extend an invitation for collaborative papers between academics, practitioners and policy makers.

Submission guidelines

Abstracts of 500 words (with up to six keywords) will be subjected to a double-blind peer review process and published in the Colloquium proceedings. Prospective contributors with queries concerning the potential suitability of topics or other matters concerning contributions are invited to contact the Colloquium Chair and Director, Professor T.C. Melewar.

Abstracts should be submitted to in the following format:

  • Microsoft Word document, Times New Roman 12 font, double-spaced, justified paragraphs.
  • Margins: 1 inch top, bottom, and sides.
  • Author(s) name and affiliation should be included on a separate page (i.e. cover page)
  • Any references should use the Harvard referencing style

Key dates:

Submission of Abstracts: Midnight 30 June 2014

Notification of acceptance: 5 September 2014

Colloquium: 9-10 December 2014

Full paper deadline: 28 February 2015

Outstanding papers on topics in the realm of general management relevant to corporate/ organisational identity, image and reputation will be published in a Special Issue of the Journal of General Management. We have also secured a Special Issue of Marketing Intelligence and Planning for outstanding papers from the colloquium in the areas of branding or design in relation to marketing. All Special Issue papers will be subject to a blind peer review process and will be submitted after the colloquium, by 28th February 2015. We are currently negotiating a Special Issue of a journal for outstanding papers written from a design perspective.

Colloquium Chair and Director:

Professor T.C. Melewar (Middlesex University)


Associate Directors:

Professor Charles Dennis (The University of Lincoln)


Professor Anthony Kent (Nottingham Trent University)


Assistant directors:

Helen Goworek (Nottingham Trent University)


Charles McIntyre (Bournemouth University)


Please direct all abstracts (500 words) and queries about contributions to:

T.C. Melewar

Register at:

Please direct any other enquiries about this colloquium to:

Helen Goworek

Charles McIntyre