2013-2014 Gary Lilien ISMS-MSI Practice Prize Videos Now Online

View the 2013-2014 Gary Lilien ISMS-MSI Practice Prize competition finalist videos now at

http://techtv.mit.edu/collections/isms

The videos can be viewed in streaming form, and can also be downloaded as mp4 files and then edited for non-commercial/classroom use.

Due to technical problems at the website, the accompanying pdf versions of the PowerPoint files are not yet available but should be posted shortly.

The three finalists:

The winner: “ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites,”
“This Time with Feeling – Kmart Australia,” and
“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium”

join the previous 25 videos posted to the website.

Established in 2003, the Gary Lilien ISMS-MSI Practice Prize is awarded for an outstanding implementation of marketing science concepts and methods. The methodology used must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Along with ISMS and MSI, EMAC has been a consistent sponsor of the competition.

Papers and reports on these projects appear in Marketing Science.

 

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