Editorial
–Nigel Piercy & Carolyn Strong [Publisher]

Value-creating mechanisms within the market orientation–performance relationship: a meta-analysis
–James D. Doyle & Anahit Armenakyan [Publisher] [Google Scholar]

Customer’s relative loyalty: an empirical examination
–Sanjit Kumar Roy & Gul T. Butaney [Publisher] [Google Scholar]

Managing customer citizenship behavior: a relationship perspective
–M. S. Balaji [Publisher] [Google Scholar]

Consumer choice in retail banking: are prices really relevant?
–Ornella Ricci & Massimo Caratelli [Publisher] [Google Scholar]

Segmenting B2B technology markets via psychographics: an exploratory study
–Art Weinstein [Publisher] [Google Scholar]

Sense of virtual community and perceived critical mass in online group buying
–Weng Marc Lim [Publisher] [Google Scholar]

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