TOC: J Interactive Mar


Journal of Interactive Marketing, 28(2)

GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity
Vera Blazevic, Caroline Wiertz, June Cotte, Ko de Ruyter, Debbie Isobel Keeling [Publisher] [Google Scholar]

The Shifting Range of Optimal Web Site Complexity
Robert Mai, Stefan Hoffmann, Uta Schwarz, Thomas Niemand, Jana Seidel [Publisher] [Google Scholar]

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication
Todd J. Bacile, Christine Ye, Esther Swilley [Publisher] [Google Scholar]

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
Lauren I. Labrecque [Publisher] [Google Scholar]

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie [Publisher] [Google Scholar]