GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity
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The Shifting Range of Optimal Web Site Complexity
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From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication
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Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
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