TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 20(2)
Breaking Women’s Health Taboos: Integrating Diffusion of Innovations Theory With Social Marketing
–Beth Sundstrom [Publisher] [Google Scholar]
Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity
–Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande, Tanya R. Berry, Tala Chulak-Bozzer, Guy Faulkner, John C. Spence, Mark S. Tremblay, and Amy E. Latimer-Cheung [Publisher] [Google Scholar]
Reaching Youth With Sexually Transmitted Disease Testing: Building on Successes, Challenges, and Lessons Learned From Local Get Yourself Tested Campaigns
–Allison L. Friedman, Allison Bozniak, Jessie Ford, Ashley Hill, Kristina Olson, Rebecca Ledsky, Derek Inokuchi, and Kathryn Brookmeyer [Publisher] [Google Scholar]