TOC: Soc Mar Quart


Social Marketing Quarterly, 20(2)

Breaking Women’s Health Taboos: Integrating Diffusion of Innovations Theory With Social Marketing
Beth Sundstrom [Publisher] [Google Scholar]

Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity
Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande, Tanya R. Berry, Tala Chulak-Bozzer, Guy Faulkner, John C. Spence, Mark S. Tremblay, and Amy E. Latimer-Cheung [Publisher] [Google Scholar]

Reaching Youth With Sexually Transmitted Disease Testing: Building on Successes, Challenges, and Lessons Learned From Local Get Yourself Tested Campaigns
Allison L. Friedman, Allison Bozniak, Jessie Ford, Ashley Hill, Kristina Olson, Rebecca Ledsky, Derek Inokuchi, and Kathryn Brookmeyer [Publisher] [Google Scholar]