TOC: J Nonprofit Vol Sector Mar


International Journal of Nonprofit and Voluntary Sector Marketing, 19(2)

Introduction to the Special Issue on Innovative Nonprofit Relationship Marketing
Silke Boenigk [Publisher]

Celebrity altruism: the good, the bad and the ugly in relationships with fundraising charities
Sean P. Kelly, Gareth G. Morgan and Tracey M. Coule [Publisher] [Google Scholar]

Segmenting nonprofit stakeholders to enable successful relationship marketing: a review
Christine Rupp, Sarah Kern and Bernd Helmig [Publisher] [Google Scholar]

Learning and relationship orientation: an empirical examination in European museums
Ma José Garrido and Carmen Camarero [Publisher] [Google Scholar]

The relevance of reputation in the nonprofit sector: the moderating effect of socio-demographic characteristics
Matthias P. Schloderer, Marko Sarstedt and Christian M. Ringle [Publisher] [Google Scholar]

CSR and service quality in nonprofit organizations: the case of a performing arts association
Daniela Andreini, Giuseppe Pedeliento and Silvana Signori [Publisher] [Google Scholar]

Investigating online recognition for blood donor retention: an experiential donor value approach
Kathleen Chell and Gary Mortimer [Publisher] [Google Scholar]