Political Marketing and Management
Introduction
Global Political Marketing & Management Conference 2015, Wellington, New Zealand, 5-7 Jun 2015
CALL FOR PAPERS
Global Political Marketing & Management Conference 2015
Wellington, New Zealand
The School of Marketing & International Business at the Victoria Business School, Victoria University of Wellington is pleased to host and organize the Global Political Marketing & Management Conference from 5 – 7 June, 2015 in Wellington, New Zealand.
The theme of the conference explores the recent trend in political marketing to move from a short-term transaction-based approach, to a relationship and network based approach. Wellington is New Zealand’s centre of government and the world’s southernmost capital city. It is also the country’s cultural capital, third most populous urban area in New Zealand and home to many museums, theatres and arts festivals.
The capital of New Zealand is an ideal setting to bring together government, political science and political marketing communities – researchers and practitioners – to investigate the trends and impact of political marketing and political management in today’s society.
Theoretical and empirical research articles (qualitative, quantitative and mixed-method designs) are welcome.
Conference Timetable:
Conference dates: 5 – 7 June 2015
Deadline for paper submission for journal: 1 December 2014
Deadline for conference only papers: 1 February 2015
Notification to authors: 2 March 2015
The Journal of Nonprofit and Public Sector Marketing have a special issue linked with the conference (see call for papers at http://www.tandf.co.uk/journals/cfp/wnoncfp.pdf).
There are two options for submissions:
Abstracts
Abstracts should be no more than three pages and must include:
• Title of the paper
• Authors’ names
• Institutional address
• Contact details (phone, fax, and e-mail)
Full papers
Papers will be considered for both the conference and the special issue. After the conference in June 2015, a select number of authors will be invited to revise their papers for publication in the special issue.
Articles can be up to about 6,000 words in length and must include:
• Title of the paper
• Abstract
• Authors’ names
• Institutional address
• Contact details (phone, fax, and e-mail)
Submissions will be double blind reviewed subject to editor acceptance.
Papers must conform to Nonprofit and Public Sector Marketing style guides.
http://www.tandfonline.com/action/authorSubmission?journalCode=WNON&page=instructions#.UuH_3hB9K70
For information about the conference please email: gpmm2015@vuw.ac.nz
Conference Website and Registration: www.victoria.ac.nz/smib/gpmm2015
We look forward to seeing you in Wellington in June 2015
Conference Co-Chairs:
A/P Dan Laufer, Victoria University of Wellington
A/P Jennifer Lees-Marshment, The University of Auckland
Dr Jayne Krisjanous, Victoria University of Wellington
Dr James E. Richard, Victoria University of Wellington