Engagement and Interactivity


Customer Engagement and Interactivity Workshop, Adelaide Business School, 10-11 Jul 2014, Chairs Roderick Brodie, Jodie Conduit and Linda Hollebeek; Deadline 23 May

Customer Engagement and Interactivity Workshop Adelaide Business School
10th – 11th July 2014

Sponsored by Adelaide Business School and Marketing Department, University of Auckland Business School

Co-Chairs: Roderick Brodie, Jodie Conduit & Linda Hollebeek

Workshop Purpose

The aim of the workshop is to connect academics with research interests in the areas of Engagement and Interactivity to work together to produce work for two avenues for publication.

1. Book on Contemporary Issues in Customer Engagement. Publisher Routledge. Edited by Roderick Brodie, Linda Hollebeek and Jodie Conduit.

Deadline for submission: 31 December 2014

2. Journal of Strategic Marketing Special Issue on “Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media”. Guest Editors: Linda Hollebeek and Roderick Brodie.

Deadline for submission: 30 September 2014.

The call for proposals for the book on Contemporary Issues in Customer Engagement, and call for papers for the Journal of Strategic Marketing Special Issue are included below.

Workshop Format

Up to ten article proposals for the Journal of Strategic Marketing Special Issue, or a chapter proposal for the book on Customer Engagement will be accepted and the workshop will be limited to 20 participants. Each proposal will be reviewed by the workshop participants using a structured interactive process.

It is proposed that the workshop starts midday on Thursday 10th July and concludes later on Friday afternoon 11th July to fit with participants’ travel plans.

Proposal Length: Up to 500 words and state book chapter or Special issue. Due date for Proposal Submissions: by 23 May 2014 to Jodie Conduit (jodie.conduit@adelaide.edu.au)

Distribution of Workshop Invitations: by 6 June 2014

The workshop will be sponsored by the School of Marketing and Management, University of Adelaide Business School and the Marketing Department, University of Auckland Business School. Participants will be only need to cover travel and accommodation costs.

Full information available at