Bayesian Modeling


Two day seminar on Bayesian Modeling in Marketing, Ingolstadt, Germany, 16-17 Oct 2014, with Greg Allenby, Joachim B?schken and Thomas Otter; Deadline 15 May

Seminar on Bayesian Models in Marketing


Greg Allenby
(The Ohio State University),

Joachim Büschken
(Catholic University of Eichstätt-Ingolstadt)


Thomas Otter
(Goethe University)

16-17 October 2014, Ingolstadt (Germany)

A 2-day seminar on Bayesian Modeling in Marketing will be held on October 16- 17, 2014, at Catholic University, Ingolstadt (Germany). The seminar will focus on the following topics:

  1. Applying Metropolis-Hastings the right way (Thomas Otter)
  2. Upper level modeling in hierarchical Bayesian models (Greg Allenby)
  3. Modeling consumer reviews using topic models (Joachim Büschken)

Ph.D. candidates, post docs and junior faculty from the quantitative marketing area as well as market researchers interested in building models from scratch are invited to attend.

Cost for participation in the seminar is €450 for Ph.D. students and “post docs” and €850 for professors and commercial marketing researchers. The cost includes all conference materials (including R code used in class) and refreshments during breaks. Lunch, dinner and accommodation are not included.

The seminar will start at 9:00 am on Thursday, October 16, and will end on Friday, October 17, at 4:00 pm. The seminar language is English. A detailed program schedule will be emailed to participants prior to arrival.

Deadline for registration is May 15, 2014. For registration, send an email to We kindly ask participants to make their own arrangements for travel and accommodation. Because the number of participants is limited, please register as soon as possible.

Ingolstadt is approximately 40 minutes away from Munich airport (by shuttle bus) and can also be conveniently reached by railway ( Hotel reservations can be made through websites such as or

We are looking forward to see you in Ingolstadt!


Greg Allenby, Joachim Büschken and Thomas Otter