TOC: J Mar


Journal of Marketing, 78(3)

Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls
Christian Schmitz, You-Cheong Lee, and Gary L. Lilien [Publisher] [Google Scholar]

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
Daniel Korschun, C.B. Bhattacharya, and Scott D. Swain [Publisher] [Google Scholar]

Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China
Christian Homburg, Josef Vollmayr, and Alexander Hahn [Publisher] [Google Scholar]

Comparing the Effect of Store Remodeling on New and Existing Customers
Tracey S. Dagger and Peter J. Danaher [Publisher] [Google Scholar]

The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices
Amber M. Epp, Hope Jensen Schau, and Linda L. Price [Publisher] [Google Scholar]

Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing
Keith S. Coulter and Dhruv Grewal [Publisher] [Google Scholar]

Cultural Competence and Cultural Compensatory Mechanisms in Binational Households
Samantha N.N. Cross and Mary C. Gilly [Publisher] [Google Scholar]

Sizing Up the Effect of Portion Size on Consumption: A Meta-Analytic Review
Natalina Zlatevska, Chris Dubelaar, and Stephen S. Holden [Publisher] [Google Scholar]