TOC: J Intl Con Mar


Journal of International Consumer Marketing, 26(3)

C. Anthony Di Benedetto Professor of Marketing and Supply Chain Management [Publisher]

The Effect of Acculturation on Ethnic Consumers’ Decision-Making Styles: An Empirical Analysis of Hispanic Consumers
Sigal Segev [Publisher] [Google Scholar]

Impact of Culture, Cosmopolitanism, and Price on Local Store Loyalty: An Empirical Study from India
Arpita Khare, S. K. Pandey & Preshth Bhardwaj [Publisher] [Google Scholar]

An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect
Evandro Luiz Lopes, Dirceu da Silva & José Mauro da Costa Hernandez [Publisher] [Google Scholar]

Predictors of Sustainable Consumption among Young Educated Consumers in Hong Kong
Kaman Lee [Publisher] [Google Scholar]

Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda
Arun Kumar Kaushik & Zillur Rahman [Publisher] [Google Scholar] Book Review

Bound Together: How Traders, Preachers, Adventurers and Warriors Shaped Globalizationby Nayan Chanda
Abhijit Roy Professor of Marketing [Publisher]