TOC: Intl J Sport Man Mar


International Journal of Sport Management and Marketing, 14(1-4)

Efficacy of sporting event ads with textese (SMS–type copy)
Jeremy J. Sierra, Harry A. Taute, Michael R. Hyman [Publisher] [Google Scholar]

Globalising sport management curriculum: an analysis of benefits of a short–term study abroad programme
Joon–Seo Andrew Choi, MyoungJin Kim, Sung–Bae Roger Park [Publisher] [Google Scholar]

Exploring perceptions for Cyprus as a sustainable golf destination: motivational and attitudinal orientations of golf tourists
Nikolaos Boukas, Vassilios Ziakas [Publisher] [Google Scholar]

"Tell me who’s your host and I’ll tell you who you are": Olympic Games image before and after the 2008 and 2010 Olympic Games
Anahit Armenakyan, Louise A. Heslop, John Nadeau, et al. [Publisher] [Google Scholar]

‘Ultimate’ sponsorship: fan identity, brand congruence, and the Ultimate Fighting Championship
Michael B. Devlin, Natalie A. Brown, Andrew C. Billings, et al. [Publisher] [Google Scholar]

Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men’s basketball
Cody T. Havard, Lamar Reams, Dianna P. Gray [Publisher] [Google Scholar]

There’s no place like home: home court advantage in North American sports leagues
John Berdell, James Ciecka, Anthony C. Krautmann [Publisher] [Google Scholar]

Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
Brian P. McCullough [Publisher] [Google Scholar]

Team USA and the 2010 FIFA World Cup: an examination of TV fans viewing intention
Gonzalo A. Bravo, Doyeon Won, Cindy Lee [Publisher] [Google Scholar]

The impact of scandal on sport consumption: a conceptual framework for future research
Daniel D. Prior, Norm O’Reilly, Jason Mazanov, et al. [Publisher] [Google Scholar]