The deadline for abstract submissions and panel proposals for the Social Media track at the Decision Science Institute’s annual conference is Thursday, May 15th!

 
Please use this link for submissions: http://convention2.allacademic.com/one/dsi/dsi14/

Track Name: Social Media

Description:

As consumer usage of social media platforms has become ubiquitous, marketing managers have recognized these new channels (e.g., Facebook, Twitter, Pinterest, Instagram) as a vital tool to use to reach key consumer segments. This track seeks behavioral, empirical, or managerial work studying the marketing implications of social media from both a consumer and managerial perspective. 

Possible topics on which papers can be submitted include but are not limited to:

Marketing strategies for specific social media channels, ROI of social media marketing, the intersection of social media and mobile marketing, building online consumer communities, understanding and analyzing user-generated content, viral marketing, the effects of social media activity on consumers’ offline behavior, and facilitating consumer-brand connections and engagement using social media. 

Possible panel proposal: Branding in a Social Media World

This panel would focus on laying out a research agenda for understanding how brands can best build relationships with consumers using social media. 

Rebecca Walker (Naylor) Reczek, Track Chair
The Ohio State University
reczek.3@osu.edu

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