Revisit: Decision Sciences 2014
Social Media Track of the Decision Sciences Institute Annual Meeting 2014, Tampa, 22-25 Nov 2014; Deadline 15 May
The deadline for abstract submissions and panel proposals for the Social Media track at the Decision Science Institute’s annual conference is Thursday, May 15th!
Please use this link for submissions: http://convention2.allacademic.com/one/dsi/dsi14/
Track Name: Social Media
As consumer usage of social media platforms has become ubiquitous, marketing managers have recognized these new channels (e.g., Facebook, Twitter, Pinterest, Instagram) as a vital tool to use to reach key consumer segments. This track seeks behavioral, empirical, or managerial work studying the marketing implications of social media from both a consumer and managerial perspective.
Possible topics on which papers can be submitted include but are not limited to:
Marketing strategies for specific social media channels, ROI of social media marketing, the intersection of social media and mobile marketing, building online consumer communities, understanding and analyzing user-generated content, viral marketing, the effects of social media activity on consumers’ offline behavior, and facilitating consumer-brand connections and engagement using social media.
Possible panel proposal: Branding in a Social Media World
This panel would focus on laying out a research agenda for understanding how brands can best build relationships with consumers using social media.
Rebecca Walker (Naylor) Reczek, Track Chair
The Ohio State University