TOC: Psyc Mar


Psychology & Marketing, 31(6)

How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition
David A. Locander, Jay P. Mulki and Frankie J. Weinberg [Publisher] [Google Scholar]

Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception
Thomas J. L. van Rompay and Martijn Veltkamp [Publisher] [Google Scholar]

Understanding the Relationship between Individualism and Word of Mouth: A Self-Enhancement Explanation
Anders Hauge Wien and Svein Ottar Olsen [Publisher] [Google Scholar]

Redefining Confidence for Consumer Behavior Research
Antonis C. Simintiras, Volkan Yeniaras, Emrah Oney and Tajinder K. Bahia [Publisher] [Google Scholar]

Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information
Verena Gruber, Bodo B. Schlegelmilch and Michael J. Houston [Publisher] [Google Scholar]

Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products
Sukriye Sinem Atakan, Richard P. Bagozzi and Carolyn Yoon [Publisher] [Google Scholar]