TOC: Services Mar Quart


Services Marketing Quarterly, 35(2)

An Empirical Analysis of the Public’s Attitude Toward Legal Services Advertising
H. Ronald Moser, David Loudon & Robert E. Stevens [Publisher] [Google Scholar]

Service Quality and Customers’ Complaining Behavior: A Study of the Indian Banking Sector
Koushiki Choudhury [Publisher] [Google Scholar]

A Recent Look: Creative Professionals’ Perceptions of Creativity in Hong Kong
Vivienne S. Y. Leung & Anna N. N. Hui [Publisher] [Google Scholar]

Organizational Service Orientation: A Short-Form Version of the SERV*OR Scale
Leroy Robinson JR. & Kathleen Williamson [Publisher] [Google Scholar]

Brand Rivalry and Consumers’ Schadenfreude: The Case of Apple
Joanna Phillips-Melancon & Vassilis Dalakas [Publisher] [Google Scholar]