TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 35(2)
An Empirical Analysis of the Public’s Attitude Toward Legal Services Advertising
–H. Ronald Moser, David Loudon & Robert E. Stevens [Publisher] [Google Scholar]
Service Quality and Customers’ Complaining Behavior: A Study of the Indian Banking Sector
–Koushiki Choudhury [Publisher] [Google Scholar]
A Recent Look: Creative Professionals’ Perceptions of Creativity in Hong Kong
–Vivienne S. Y. Leung & Anna N. N. Hui [Publisher] [Google Scholar]
Organizational Service Orientation: A Short-Form Version of the SERV*OR Scale
–Leroy Robinson JR. & Kathleen Williamson [Publisher] [Google Scholar]
Brand Rivalry and Consumers’ Schadenfreude: The Case of Apple
–Joanna Phillips-Melancon & Vassilis Dalakas [Publisher] [Google Scholar]