Lead-users in marketing: Questions and new psychometric contributions
–Eric Vernette, Amina Béji-Bécheur, Mathilde Gollety, and Linda Hamdi-Kidar [Publisher] [Google Scholar]

Sponsor memorization: The influence of sponsorship congruence re-examined from an encoding flexibility perspective
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Giving in consumer research and marketing: A state of the art
–Marine Le Gall-Ely [Publisher] [Google Scholar]

Sales force control system: Review and perspectives
–Said Echchakoui [Publisher] [Google Scholar]

From the Odyssey to the Iliad: Stratagems and practical skills in market-oriented ethnography
–Philippe Robert-Demontrond, Anne Joyeau, Vanessa Beaudouin, Amélie Bellion, and Laure Sugier [Publisher] [Google Scholar]