TOC: J Acad Mar Sci
Journal of the Academy of Marketing Science, 42(3)
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
–Terry Clark, Thomas Martin Key, Monica Hodis & Daniel Rajaratnam [Publisher] [Google Scholar]
Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
–Maik Eisenbeiss, Markus Cornelißen, Klaus Backhaus & Wayne D. Hoyer [Publisher] [Google Scholar]
A longitudinal analysis of supplier involvement in buyers’ new product development: working relations, inter-dependence, co-innovation, and performance outcomes
–Sengun Yeniyurt, John W. Henke & Goksel Yalcinkaya [Publisher] [Google Scholar]