TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 42(3)

The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
Terry Clark, Thomas Martin Key, Monica Hodis & Daniel Rajaratnam [Publisher] [Google Scholar]

Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
Maik Eisenbeiss, Markus Cornelißen, Klaus Backhaus & Wayne D. Hoyer [Publisher] [Google Scholar]

Who should be in power to encourage product program innovativeness, R&D or marketing?
Ruth Maria Stock & Ines Reiferscheid [Publisher] [Google Scholar]

Dynamic relationships among R&D, advertising, inventory and firm performance
Shrihari Sridhar, Sriram Narayanan & Raji Srinivasan [Publisher] [Google Scholar]

A longitudinal analysis of supplier involvement in buyers’ new product development: working relations, inter-dependence, co-innovation, and performance outcomes
Sengun Yeniyurt, John W. Henke & Goksel Yalcinkaya [Publisher] [Google Scholar]

How brand innovativeness creates advertising flexibility
Michael J. Barone & Robert D. Jewell [Publisher] [Google Scholar]

Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent
S. Adam Brasel & James Gips [Publisher] [Google Scholar]