The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
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Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
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Who should be in power to encourage product program innovativeness, R&D or marketing?
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Dynamic relationships among R&D, advertising, inventory and firm performance
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A longitudinal analysis of supplier involvement in buyers’ new product development: working relations, inter-dependence, co-innovation, and performance outcomes
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How brand innovativeness creates advertising flexibility
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Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent
–S. Adam Brasel & James Gips [Publisher] [Google Scholar]

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