PDMA’s Annual Research Forum is the premier conference for discourse on new product development (NPD) and innovation research. It is an important forum for intellectual exchange and state-of-the-art research on all aspects of NPD-innovation. For researchers, it is a stimulating international milieu for developing research partnerships and interacting with other academics and with managers. For managers, the forum provides an opportunity to learn of the latest research completed or in progress and reflect on their own practice.

2014 Annual Research Forum’s co-chairs are Wim G. Biemans of the University of Groningen and Fred Langerak of Eindhoven University of Technology, both located in the Netherlands.

The co-chairs invite manuscripts, extended abstracts and working papers/results for poster sessions. The co-chairs welcome papers on all topics related to product innovation and management, including, but not limited to, the design and development of new products, service innovation, customer co-creation, the use of social media in NPD, organizing for global NPD, global launch strategies, inter-organizational collaboration, reverse innovation and sustainable new product development.

Studies using new, innovative and cross-disciplinary research methods besides the traditional methods involving surveys, experiments, and historical data are encouraged. The co-chairs are interested in papers from all academic areas related to product innovation and management, including the disciplines of marketing, operations management, management, entrepreneurship, engineering and design. Submissions from all corners of the globe are welcome.

Full information available at

http://www.pdma.org/p/cm/ld/fid=1171

 

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