TOC: Intl Mar Rev


International Marketing Review, 31(2)

Global vs local brands: how home country bias and price differences impact brand evaluations
Warat Winit, Gary Gregory, Mark Cleveland, Peeter Verlegh [Publisher] [Google Scholar]

Founder-key leaders, group-level decision teams, and the international expansion of business groups: Evidence from Taiwan
Wen-Ting Lin [Publisher] [Google Scholar]

International transfer and perception of retail formats: A comparison study in Germany and Romania
Bernhard Swoboda, Bettina Berg, Dan-Cristian Dabija [Publisher] [Google Scholar]

Does location matter to export performance?
Joanne Freeman, Chris Styles [Publisher] [Google Scholar]