TOC: Intl J Elec Mar Retailing


International Journal of Electronic Marketing and Retailing, 5(4)

Online reviews as a source of marketing research data: a literature analysis
Michael Nche Tuma, Reinhold Decker [Publisher] [Google Scholar]

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Ritu Lohtia, Naveen Donthu, Monica D. Guillory [Publisher] [Google Scholar]

Exploring demographic differences in the adoption of mobile money: M–PESA in Kenya
Godwin C. Ariguzo, D. Steven White [Publisher] [Google Scholar]

How do external reference prices influence online gift giving?
Yun Kyung Oh, Ye Hu, Xin Wang, et al. [Publisher] [Google Scholar]