Revisit: AMS Review Theory Forum


AMS Review Theory Forum, Before the Academy of Marketing Science Conference, Indianapolis, 20 Mar 2014; Hotel Deadline 18 Apr

The inaugural AMS Review Theory Forum will be held in Indianapolis, IN on May 20, 2014. This pre-conference event brings together ten leading marketing scholars to share their perspectives on theory development in marketing. Keynote address by Shelby Hunt (Texas Tech). Co-chairs: Manjit Yadav (Texas A&M University) and O.C. Ferrell (University of New Mexico).

AMS Review
Theory Forum
Impactful Ideas | New Directions | Dialog

A Pre-Conference Event Hosted by: Academy of Marketing Science
Tuesday, May 20, 2014 (1 p.m. – 5:30 p.m.)
Indianapolis, IN 


Manjit Yadav, Texas A&M University
O.C. Ferrell, University of New Mexico

Overview of the Theory Forum

The AMS Review Theory Forum brings together leading and emerging marketing scholars to share their perspectives on theory development in marketing. Although the marketing discipline remains vibrant and progress continues to be made on multiple fronts, there has been growing concern in recent years about the lack of emphasis on conceptual/theoretical contributions.  This is detrimental to long-term knowledge development in our field and significantly diminishes its impact and influence. To address this issue, the Theory Forum has the following objectives:

       .        Critically assess the state of knowledge development in marketing, with special emphasis on theoretical progress.

·         .          Identify significant theory development gaps in various substantive domains and advance proposals for addressing these gaps.

·       .         Discuss specific strategies and tools that marketing scholars can utilize for enhancing theory-building efforts in their research programs.

        .         Strengthen institutional factors (e.g., journals and doctoral programs) to reinvigorate theory development in the marketing discipline.

Sessions & Speakers

Keynote address:

Shelby Hunt, Texas Tech University

Three Sessions, featuring the following panelists:

Peter Golder, Dartmouth College
Tomas Hult, Michigan State University
Ajay Kohli, Georgia Institute of Technology
Kent Monroe, University of Illinois, Urbana-Champaign & University of Richmond
Lisa Scheer, University of Missouri
David Stewart, Loyola Marymount University
William Wilkie, University of Notre Dame
Manjit Yadav, Texas A&M University


JW Marriott Hotel, 10 S. West St. Indianapolis, IN. This is also the venue of the Academy of Marketing Science (AMS) 2014 Annual Conference (May 21–23, 2014). For additional details about the conference and venue, see:


All participants must register for this pre-conference event at the AMS conference website.

Cost: Free; participants must, however, register for the AMS conference. See:

Note:  Deadline for hotel reservations (at the conference rate) is April 18.

Additional Details

Program details are available at:–_Overview_and.pdf