CBSIG Preconference Event


The AMA's Consumer Behavior SIG calls for proposals for potential Preconference events, San Francisco, 1 Aug 2014; Deadline 30 Apr

CBSIG Pre-Conference Event Call for Proposals

Social and cultural values, with specific attention to decision-making and behavior, have long been studied in consumer research. Much progress has been made over the past decades, but much more remains to be learned as we consider values and their roles in the broadened contexts of the global marketplace in the digital age. Importantly, this pre-conference event aims to be inclusive, welcoming consumer researchers studying a wide range of topics associated with social and cultural values using both qualitative and quantitative research methods.

The pre-conference will feature both presentations and discussions. Our agenda is to have a provocative roundtable discussion about what we know and where research on values is headed. Preference will be given to proposals that integrate ideas from programmatic research (rather than individual study proposals).

We encourage members of the CB SIG as well as members of other SIGs to submit a 500-word proposal/abstract by April 30 to either of the Event co-chairs, Lynn R. Kahle, or Eda Gurel-Atay,

For more information see the full call for proposals.