TOC: Qual Mar Res Intl J


Qualitative Marketing Research An International Journal, 17(2)

Brand-building and the elements of success: discoveries using historical analyses
Dale Miller [Publisher] [Google Scholar]

Interpretative narrative process research approach to corporate renaming
Mari Juntunen [Publisher] [Google Scholar]

Brand meaning gaps and dynamics: theory, research, and practice
Elizabeth Jane Wilson, Anders Bengtsson, Catharine Curran [Publisher] [Google Scholar]

Contextualising brand consumption experiences: a multi-modal enabling technique
Sandy Bulmer, Margo Buchanan-Oliver [Publisher] [Google Scholar]