TOC: Qual Mar Res Intl J
Introduction
Qualitative Marketing Research An International Journal, 17(2)
Brand-building and the elements of success: discoveries using historical analyses
–Dale Miller [Publisher] [Google Scholar]
Interpretative narrative process research approach to corporate renaming
–Mari Juntunen [Publisher] [Google Scholar]
Brand meaning gaps and dynamics: theory, research, and practice
–Elizabeth Jane Wilson, Anders Bengtsson, Catharine Curran [Publisher] [Google Scholar]
Contextualising brand consumption experiences: a multi-modal enabling technique
–Sandy Bulmer, Margo Buchanan-Oliver [Publisher] [Google Scholar]