The road back to relevance: How to put marketing (and marketing scholars) back on the Top Managements’ agendas
–Philipp Klaus, Bo Edvardsson [Publisher] [Google Scholar]

The role of marketing in today’s enterprises
–Jochen Wirtz, Sven Tuzovic, Volker G. Kuppelwieser [Publisher] [Google Scholar]

Getting in with the “In” crowd: how to put marketing back on the CEO’s agenda
–Philipp Klaus, Bo Edvardsson, Timothy L. Keiningham, Thorsten Gruber [Publisher] [Google Scholar]

Developing superior value propositions: a strategic marketing imperative
–Adrian Payne, Pennie Frow [Publisher] [Google Scholar]

Reinventing marketing strategy by recasting supplier/customer roles
–Evert Gummesson, Hannu Kuusela, Elina Närvänen [Publisher] [Google Scholar]

The mental footprint of marketing in the boardroom
–Tore Strandvik, Maria Holmlund, Christian Grönroos [Publisher] [Google Scholar]

Small details that make big differences: A radical approach to consumption experience as a firm’s differentiating strategy
–Ruth N. Bolton, Anders Gustafsson, Janet McColl-Kennedy, Nancy J. Sirianni, David K. Tse [Publisher] [Google Scholar]

The role of coordinated marketing-operations strategy in services: Implications for managerial decisions and execution
–Michael Dixon, Ekaterina V. Karniouchina, Bo van der Rhee, Rohit Verma, Liana Victorino [Publisher] [Google Scholar]

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