TOC: J Mar Res


!Journal of Marketing Research, 51(2)

The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001
Peren Özturan, Aysegül Özsomer, and Rik Pieters [Publisher] [Google Scholar]

A Reference-Dependent Model of the Price–Quality Heuristic
Ayelet Gneezy, Uri Gneezy, and Dominique Olié Lauga [Publisher] [Google Scholar]

How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting
J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, and Scot Burton [Publisher] [Google Scholar]

This Logo Moves Me: Dynamic Imagery from Static Images
Luca Cian, Aradhna Krishna, and Ryan S. Elder [Publisher] [Google Scholar]

Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions
Dengfeng Yan and A.V. Muthukrishnan [Publisher] [Google Scholar]

Limited Availability Reduces the Rate of Satiation
Julio Sevilla and Joseph P. Redden [Publisher] [Google Scholar]

Because I (Don’t) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence
Lisa A. Cavanaugh [Publisher] [Google Scholar]

I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance
Ji Kyung Park and Deborah Roedder John [Publisher] [Google Scholar]