Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications
–Srinivas Sridharan, Madhu Viswanathan, Raymond Benton & Cliff Shultz [Publisher]

Commentary

Teaching how to fish: lessons from information and communication technologies for international development
–Kentaro Toyama [Publisher] [Google Scholar]

Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces – lessons from rural Cambodia
–Jeff Fang, Roslyn Russell & Supriya Singh [Publisher] [Google Scholar]

Strategic orientation in handicraft subsistence businesses in Oaxaca, Mexico
–Luis Mendoza-Ramírez & Arcelia Toledo-López [Publisher] [Google Scholar]

Fostering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces
–Tina M. Facca-Miess & Nicholas J. C. Santos [Publisher] [Google Scholar]

Editorial

New advances in attitude and behavioural decision-making models
–Nina Michaelidou & Louise Hassan [Publisher] [Google Scholar]

The contribution of implicit cognition to the Theory of Reasoned Action Model: a study of food preferences
–Claire-Lise Ackermann & Adrian Palmer [Publisher] [Google Scholar]

The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour
–Marie-Louise Fry, Judy Drennan, Josephine Previte, Angela White & Dian Tjondronegoro [Publisher] [Google Scholar]

Understanding consumers’ social networking site usage
–John T. Gironda & Pradeep K. Korgaonkar [Publisher] [Google Scholar]

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