TOC: J Mar Man


Journal of Marketing Management, 30(5/6)

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications
Srinivas Sridharan, Madhu Viswanathan, Raymond Benton & Cliff Shultz [Publisher]


Teaching how to fish: lessons from information and communication technologies for international development
Kentaro Toyama [Publisher] [Google Scholar]

Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces – lessons from rural Cambodia
Jeff Fang, Roslyn Russell & Supriya Singh [Publisher] [Google Scholar]

Strategic orientation in handicraft subsistence businesses in Oaxaca, Mexico
Luis Mendoza-Ramírez & Arcelia Toledo-López [Publisher] [Google Scholar]

Fostering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces
Tina M. Facca-Miess & Nicholas J. C. Santos [Publisher] [Google Scholar]


New advances in attitude and behavioural decision-making models
Nina Michaelidou & Louise Hassan [Publisher] [Google Scholar]

The contribution of implicit cognition to the Theory of Reasoned Action Model: a study of food preferences
Claire-Lise Ackermann & Adrian Palmer [Publisher] [Google Scholar]

The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour
Marie-Louise Fry, Judy Drennan, Josephine Previte, Angela White & Dian Tjondronegoro [Publisher] [Google Scholar]

Understanding consumers’ social networking site usage
John T. Gironda & Pradeep K. Korgaonkar [Publisher] [Google Scholar]