Dear all,

Assoc. Prof. Jan Brace-Govan and I are delighted to invite you to the first Australasian Interpretive Research and Consumer Culture Theory Workshop to be held on Sunday 30th November, just before the main ANZMAC conference. The workshop aims to bring together interpretive researchers and consumer culture theorists working in the region for a day of discussions and learning from some amazing speakers.

On the day, we will be hearing from CCT President, Prof. Eileen Fischer, Prof. Russell Belk, Prof. Markus Giesler and Prof. Julien Cayla as they will be leading skills-based workshops based on their own experiences in publishing. There will also be time for networking and building collaborations with like-minded researchers based in the region.

We have very limited numbers for the workshop so encourage faculty and students to register as soon as possible. Cost for the event is AU$150 for faculty and AU$120 for students. Registration can be made through the ANZMAC conference website, when available.

The workshop is supported by the CCT Consortium and the Association for Consumer Research conference grants program.

If you have any questions, please don’t hesitate to contact either Jan (Jan.Brace-Govan@monash.edu) or myself (ekant.veer@canterbury.ac.nz). We look forward to seeing you in Brisbane.

Jan Brace-Govan & Ekant Veer, Australasian Interpretive Research and Consumer Culture Theory Workshop Co-Chairs.

 

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Australasian Interpretive Research & Consumer Culture Theory Workshop

PROGRAM

Sunday 30th November 2014

Co-chairs: A/Prof Jan Brace-Govan & A/Prof Ekant Veer

This first Australasian Interpretive Research & Consumer Culture Theory Workshop aims to bring together local researchers at all career stages to learn from leading international researchers. The workshop is designed to offer those interested in Interpretive Research and Consumer Culture Theory an opportunity to grow their skills, as well as network with others from the region and beyond. The workshop is supported by the Consumer Culture Theory Consortium (CCTC) and sponsored by the Association for Consumer Research through its conference grants program.

Beyond Consumer Research: Applying a Cultural Lens to Study Markets

Beyond consumer research, how does a cultural approach contribute to the study of markets? Can we expand the traditional focus of CCT research on consumers to develop new forms of institutional legitimacy? Can we combine this search for institutional impact with a critical approach? I will draw from my own experiences applying a cultural lens to various phenomena and streams of research.

Dr. Julien Cayla, Nanyang Business School, Singapore

Networked Article Writing: Building Assemblages of Interest Around Your Ideas

Who writes my paper? Our session will compare conventional approaches to authorship with the value of understanding paper writing as a network building process that involves the coordination of multiple actors and elements including colleagues, reviewers, editors, informants, theories, and spaces. We will explore some of the central strategies of networked article writing and draw on examples from the field.

A/Professor Markus Giesler, Schulich School of Business, York University

Visual and Projective Methods in CCT Research >

The tool kit of any CCT researcher should include an array of visual and projective tools and techniques. This is all the more true in an age of smart phones, tablet computers, embedded cameras and camcorders, geo-location, virtual worlds, ubiquitous computing, and ubiquitous video monitoring. We will explore some of what’s available and how it can enrich our research.

Professor Russell Belk, Schulich School of Business, York University

Trends in Qualitative Consumer and Marketing Research

In this talk, I’ll explore some of the ways that the qualitative consumer and marketing research have evolved since the major journals first started publishing papers based on qualitative data. My analysis is based on an examination of relevant studies published in Journal of Consumer Research and Journal of Marketing over the last three decades. Examples of the categories in which trends are identified include: levels of analysis; types and amount of data collected; the use of enabling theories to create theories; and the ways contributions are characterized. The implications of these changes for publishing qualitative research in various outlets are discussed.

Professor Eileen Fischer, Schulich School of Business, York University

VENUE: Griffith South Bank campus

COST: $150 Staff, $120 Doctoral Students Registration through ANZMAC conference website

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