Marketer of the Year

Introduction

The Academy of Marketing Science's 2014 Marketer of the Year Award goes to Matthew Berry of ESPN

Matthew Berry Named as Academy of Marketing Science
2014 Marketer of the Year

The Academy of Marketing Science is pleased to announce Matthew Berry as their 2014 recipient of the Marketer of the Year Award. Described as “One of the stars of the web” by the New York Times and as a "symbol of obsessive expertise" by USA Today, Matthew Berry is the most recognizable face in the fast growing billion dollar Fantasy Sports Industry.  Known as “The Talented Mr. Roto,” Matthew is the Senior Fantasy Sports Analyst for all ESPN Platforms. He is one of the most read columnists on ESPN.com in terms of page views, and the daily "Fantasy Focus" podcast he stars on gets approximately 600,000 downloads a day and was the #2 podcast overall on iTunes in recent months.

Berry is an Emmy Award winner for his work on the show he co-hosts (ESPN2’s live Sunday morning fantasy football program Fantasy Football Now – the highest rated show on ESPN2) and appears regularly on ESPN television and radio shows including Monday Night Countdown, Sunday NFL Countdown, SportsCenter, NFL Live and more.  Berry is one of four people to be a member of both the Fantasy Sports Trade Association’s Hall of Fame and the Fantasy Sports Writers Association Hall of Fame. 

Named to Sports Illustrated’s “Top 100 to follow on Twitter,” and to Mashable’s “32 Must Follow Accounts for NFL Fans,” Berry (@MatthewBerryTMR) has over 500,000 followers on Twitter.  Along with Facebook (250,000 subscribers) he has well over 750,000 engaged social media fans and per a study by ColumnFiveMedia.com, he is one of the top 100 people on Twitter in terms of who gets mentioned the most (over 80,000 interactions per month).  His first book, “Fantasy Life” was released by Riverhead/Penguin Books in July, 2013 and debuted at number five on the New York Times Best Seller list. Matthew joined ESPN in 2006, when ESPN purchased his TalentedMrRoto.com website, and installed Berry as its Sr. Director for Fantasy Sports to oversee and help shape it’s fantasy business and direction.

The Academy of Marketing Science (AMS) is the premier, marketing academic, professional organization in the world. AMS is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the marketing discipline around the world. AMS has over 1,000 members representing all parts of the world. AMS’s flagship journal, The Journal of the Academy of Marketing Science (JAMS), is one of the most respected and cited academic journals in business.

Each year, the Academy works through its Board of Governors to identify candidates for the Marketer of the Year award. These candidates are on the ‘cutting edge’ of their disciplines and marketing thought leaders. Barry Babin and Joe Hair, Co-chairs of the AMS Board of Governors, have stated that ‘The AMS Marketer of the Year Award is reserved for individuals who have distinguished themselves in the practice of marketing. Quite often the award winners are visionaries and thought leaders in their respective disciplines.’  Perhaps that has never been the case more than this year with the recognition of Matthew Berry as Marketer of the Year. He is on the forefront of the fantasy sports business and helping to fuel its growth. It is worthwhile to note that marketing excellence runs in Matthew’s family. His father, Dr. Len Berry, Regents Professor, University Distinguished Professor, Presidential Professor for Teaching Excellence and M.B. Zale Chair in Retailing and Marketing Leadership at Texas A&M University was named AMS Marketing Educator of the Year in 2000. Matthew will be honored at the AMS Annual meeting May 21-23 in Indianapolis, IN at the J.W. Marriott. He will be accepting the award and speaking to the group at the President’s Banquet on Friday, May 23.