TOC: J Mar Ed


Journal of Marketing Education, 36(1)

The Editor’s Corner
Donald R. Bacon [Publisher] [Google Scholar]

Assessing Teamwork Skills for Assurance of Learning Using CATME Team Tools
Misty L. Loughry, Matthew W. Ohland, and David J. Woehr [Publisher] [Google Scholar]

Self-Directed Learning: A Tool for Lifelong Learning
Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming [Publisher] [Google Scholar]

The Composition of the Editorial Boards of General Marketing Journals
Yue Pan and Jason Q. Zhang [Publisher] [Google Scholar]

Global Benchmarking of Marketing Doctoral Program Faculty and Institutions by Subarea
Matt Elbeck and Brian A. Vander Schee [Publisher] [Google Scholar]

A Parsimonious Instrument for Predicting Students? Intent to Pursue a Sales Career: Scale Development and Validation
James W. Peltier, Shannon Cummins, Nadia Pomirleanu, James Cross, and Rob Simon [Publisher] [Google Scholar]

Developing a Stakeholder Approach for Recruiting Top-Level Sales Students
Raj Agnihotri, Leff Bonney, Andrea Leigh Dixon, Robert Erffmeyer, Ellen Bolman Pullins, Jane Z. Sojka, and Vicki West [Publisher] [Google Scholar]