CBSIG Rising Star 2013


Hristina Dzhogleva is this year's recipient of the AMA CBSIG Rising Star Award

The American Marketing Association Consumer Behavior Special Interest Group (AMA CBSIG) is pleased to announce that this year’s recipient of the AMA CBSIG Rising Star Award is Hristina Dzhogleva, Marketing Ph.D. candidate at the University of Pittsburgh. Hristina expects to defend her dissertation by April 2014 and will join the faculty at Boston College in the Fall of 2014 as an Assistant Professor of Marketing. Her current research examines consumers’ self-control. Hristina’s three-essay dissertation investigates both individual and social dynamics of consumers’ self-regulation. The first essay, which is being revised for a second round review at the Journal of Consumer Psychology, focuses on individual drivers of self-control and considers how the recollection of one’s past self-control acts influences current self-control. Her second essay, which is currently in preparation for invited resubmission to the Journal of Marketing Research, examines two strategies for coping with identity threats — where individuals either highlight positive dimensions of the self, or emphasize favorable intergroup differences — and compare their influence on consumers’ subsequent self-control. Her final essay is the first study to examine how dyads navigate shared self-control challenges. She is currently revising her third essay for an invited second round review at the Journal of Consumer Research. Hristina also has a research paper invited for second round review at the Journal Marketing Research that examines the effectiveness of a simplified point-of-sale nutrition scoring system in promoting healthier food choices among consumers as well as its impact on consumers’ sensitivity to price and promotion.


Hristina’s dissertation won the ACR/Sheth Foundation Dissertation Award (2012), SMA Dissertation Proposal Runner-Up Award (2012), the Emerald/EFMD Outstanding Doctoral Research Highly Commended Award (2012), as well as the AMS Mary Kay Dissertation Competition Honorable Mention (2013). Hristina is also a two-time winner of the Katz Outstanding Doctoral Student Teaching Award at the University of Pittsburgh (2012 & 2013). She has presented research at the Association for Consumer Research Conference, Academy of Marketing Science Annual Conference, Society for Consumer Psychology Conference, and Society for Marketing Advances Conference. She was nominated for the AMA CBSIG Rising Star Award by her dissertation co-chairs Dr. Cait Poynor Lamberton and Dr. J. Jeffery Inman. 

The AMA CBSIG Rising Star Award honors a doctoral student scholar who demonstrates a bright future in Consumer Behavior research. Information about the award can be found on the AMA CBSIG website ( The AMA CBSIG congratulates Hristina Dzhogleva on receiving the 2013 Rising Star Award.