Editorial
–Mike Cornwell [Publisher]

Demographic differences in recall and recognition rates of in-game advertisements
–Chee Yong Toh and Ho Keat Leng [Publisher] [Google Scholar]

The insider threat to data assets
–Peter Galdies [Publisher] [Google Scholar]

SPECIAL ISSUE: FOCUS ON MOBILE MARKETING

Guest Editorial
–Paul Berney [Publisher]

Marketing in a mobile-first world: Tackling the why and the how
–Aditya Save [Publisher] [Google Scholar]

The consumer data revolution: The reshaping of industry competition and a new perspective on privacy
–Michael J Becker [Publisher] [Google Scholar]

Monitoring mobile app performance
–Peggy Anne Salz [Publisher] [Google Scholar]

Apple iBeacon technology briefing
–Nic Newman [Publisher] [Google Scholar]

Decca tests contextual mobile marketing
–David Sear [Publisher] [Google Scholar]

Retail showrooms, mobile sales
–Bob Willmott [Publisher] [Google Scholar]

One step forward, two steps back for EU data reforms
–Stephen Groom [Publisher] [Google Scholar]

New guidance on cookie consent laws
–Sue Gold [Publisher] [Google Scholar]

Flogas Britain v Calor Gas
–Anna Williams [Publisher] [Google Scholar]

DMA pushes back on ICO direct marketing guidance
–James Milligan [Publisher] [Google Scholar]

Will cookie alternatives sidestep privacy laws?
–Mark Webber [Publisher] [Google Scholar]

German federal court rules against ‘tell-a-friend’
–Ulrich Baumgartner and Johannes Baumann [Publisher] [Google Scholar]

MRS conference review: Tracking a decade of changing Britain
–Barry Leventhal [Publisher] [Google Scholar]

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