Revisit: Food Marketing
2014 International Food Marketing Research Symposium and J Intl Consumer Marketing Special issue, Aarhus, Denmark, 19-20 Jun 2014; Deadline 1 Apr
This is a reminder that the April 1st submission deadline is approaching for the International Food Marketing Research Symposium in Aarhus, Denmark on June 19-20, 2014.
You can find conference details, register, and submit papers at http://institutefpm.com.
This year’s symposium is co-hosted with the MAPP Centre for Research on Customer Relations in the Food Sector at Aarhus University. We are also partnering with special issues in three academic journals: the Journal of Food Products Marketing, the Journal of International Consumer Marketing, and the Journal of International Food and Agribusiness Marketing. A set of best of class articles will be considered for publication in each of the journals (depending on the topics).
We will host a PhD student workshop for students to collaborate with senior faculty on best practices in producing quality research for academic journals.
You can e-mail questions to us at firstname.lastname@example.org.
Klaus G Grunert, Department of Business Administration, Aarhus University, Denmark
John Stanton, Department of Food Marketing, Saint Joseph’s University, Philadelphia
Mark Lang, Department of Food Marketing, Saint Joseph’s University, Philadelphia
The Institute of Food Products Marketing hosts this two day research symposium as a forum for discussion and communication of food marketing research. This is a peer reviewed academic conference for food marketing articles and student papers. The session topics will include:
- Consumer behavior
- Marketing Strategy
- Retailing / Merchandizing
- Product Development / Private Label
- Advertising / Promotion
- Technology / ECommerce
- Agribusiness Marketing
- Health / Nutrition / Organic
- Channels / Supply Chain
- Global Issues / Perspective
Accepted papers will be published in a Proceedings (with ISBN number).
We encourage graduate students to submit their work; the best student paper will be selected to appear in an issue of the Journal of Food Products Marketing.
Depending on the distance of author, we may incorporate a few remote video based presentations.
The conference fee includes conference materials, a welcome cocktail reception, lunch and coffee breaks each day, and a closing dinner at a nearby location.
There is information on travel, hotels, restaurants, and tourist activities at http://institutefpm.com.
The International Food Marketing Research Symposium is hosted by the Institute of Food Products Marketing in various locations around the world to provide a dedicated, regular forum where academic food marketers can meet to present their research in various stages of development to advance the discipline of academic food marketing. The research symposium welcomes multidisciplinary research from quantitative and qualitative methodologies, consumer behavior and management perspectives, and the study of the entire food marketing process. (http://institutefpm.com)
The MAPP Centre for Research on Customer Relations in the Food Sector carries out research on the development, marketing and distribution of foods. MAPP was established in 1991. Since the beginning MAPP has worked to make Danish food companies more market oriented and has developed instruments that aid structuring the product development processes and furthermore studied why some companies are better food developers than others. The MAPP Center has continually been recognized for as unique in Europe and with considerable potential benefits for the future direction of both food research and food manufacturing. MAPP has participated in a large number of collaboration projects with Danish food companies and trade organizations as well as a small number abroad. Moreover, MAPP has participated in a number of EU projects on consumer oriented issues. MAPP publishes extensively – in journals, books and practically oriented publications. (http://badm.au.dk/research/research-centre/mapp/)