20-22 June 2014 Changsha, China

Sponsored by Hunan University and University of Illinois at Urbana Champaign

Hosted by Center for Innovation and Marketing Strategy

CALL FOR PAPERS

Conference Chairs

William Qualls
University of Illinois

Chaoquang Ma
Hunan University

The Industrial revolution was marked by the transition to new manufacturing and production processes through the adoption of machinery and technology that led to worldwide economic growth and social change. Prompted by emerging technologies such as 3-D printers, 3D scanners and fab labs, and emerging markets in China, The New Industrial Revolution is creating a global change in the way in which products are made and produced. The power of invention and innovation is no longer limited to a few who have the resources and capabilities to conceive, develop, produce, and market innovations, but can be implemented by anyone or anywhere.

Can China become a nation of innovators? Increased innovation will be vital for China to move up the technological ladder to produce high-value goods and services. Indeed, homegrown innovation could be vital to solve many of China’s challenges, such as energy productivity and pollution, and to position Chinese companies competitively in the global market.

The objective of conference is to present state-of-the-art research in the field of globalization, innovation, and emerging technologies. A wide range of topics will be covered along with the explanatory variables and processes underlying innovation.

Call for Papers

Academics, students, social entrepreneurs, policy makers, business and nonprofit practitioners are encouraged to attend and submit papers on a wide range of topics on innovation and emerging markets. Consistent with the theme of the conference, papers that develop theory and empirical evidence of the role of Chinese and multinational firms, and how firms lead to innovation in China and Emerging Markets throughout the world.

Papers that explicitly explore how specific firm-level elements (e.g. innovation) undergo dynamics of interaction and amplification to yield higher-level phenomena (e.g. marketing competitiveness) are especially welcomed.

Topics of interest include but are not limited to:

1. Emerging Technologies and technological developments across industries in China
   1. The roles of technology standards and Innovation?
   2. What technology and marketing capabilities are imperative to innovation success in China?
   3. Is there a balance between product innovativeness and cost to consumers?
   4. How should foreign firms collaborate with Chinese firms to improve their innovation success?
2. Social Media and Innovation
   1. Using Social Media to Harness Innovation
   2. Social Media and Web Analytics Innovation
3. Big Data and Innovation
   1. Global Data Mapping and value appropriation and creation
   2. Global Data Technologies and Innovation ideas
4. Emerging Markets and Consumer Innovativeness around the World
   1. Cross-cultural and cross-national studies
   2. Differences in cultural symbolism and perceptions creativity, consumer innovativeness and Implications of such differences for international/global marketing.
   3. Cross-cultural and cross-national studies of consumer innovativeness in emerging markets
   4. Consumer co-creation of innovations in emerging markets.
5. Business Innovation Models and Emerging Markets
   1. Innovation Strategies and Emerging Markets
   2. Developing, inventing and re-inventing new products and services for emerging markets
   3. Disruptive Innovations from emerging markets
   4. Managing R&D in Emerging Markets
   5. Collaborative models for business innovations

Abstract Submission Requirements

All authors are asked to submit a three-page abstract, from which acceptance decisions will be made and preliminary session planning will be carried out. Proposals for special sessions are also welcome.

Page 1: Title, author(s), and full contact information including email.

Pages 2-3: Double-spaced abstract of the paper or special session, inclusive of references, tables, and other key materials.

Format: Please email as a Word attachment to either:

Professor Eric Fang
Track Chair-USA
University of Illinois
erfang@illinois.edu

Professor Zhi Yang
Track Chair-China
Hunan University
yangmkt@126.com

Submission Deadline: 1 April 2014

Notification of Review Decision: 30 April 2014

Venue-Hunan University Changsha China

Hunan University, originating from Yuelu Academy founded in 976 A.D. during the Northern Song Dynasty, is the oldest institution in Chinese history, earning it the name "One-Thousand-Year-Old Institution". With 1030 year old history it has transformed from an ordinary ancient academy to a famous modern institute, from a provincial university to a national university, from the "211 Project" to the "985 Project".

Hunan University situated at the foot of the picturesque Yuelu Hill and on the west bank of the rippling Xiang River in the historically and culturally renowned Changsha, in Hunan province.

 

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