TOC: Psych Mar


Psychology & Marketing, 31(4)

Consumer Mindfulness and Marketing Implications
Nelson Oly Ndubisi [Publisher] [Google Scholar]

Personality Antecedents of Customer Citizenship Behaviors in Online Shopping Situations
Nwamaka A. Anaza [Publisher] [Google Scholar]

Investigating Gender-Schema Congruity Effects on Consumers’ Evaluation of Anthropomorphized Products
Ellis A. van den Hende and Ruth Mugge [Publisher] [Google Scholar]

Causes and Consequences of Abusive Supervision in Sales Management: A Tale of Two Perspectives
Colin B. Gabler, Katy R. Nagy and Ronald Paul Hill [Publisher] [Google Scholar]

Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars
Gina A. Tran and David Strutton [Publisher] [Google Scholar]