TOC: Acad Mar Studies J
Introduction
Academy of Marketing Studies Journal, 17(1)
Motivations and Socio-Demographic Characteristis of Safari Hunters: A South African Perspective
–Laetitia Radder, Attilia Mulder, Xiliang Han
Improving Price Performance When Demand Elasticity is Difficult to Establish
–James Hamister, Pratik Parikh
The Marketing Environment: A New Paradigm
–Ralph W. Jackson, Charles M. Wood
The Ethical Implications of Publisher’s Accelerated Revisions to Introductory Business Textbooks
–Brian A. Zinser, Gary J. Brunswick, Irvin A. Zaenglein
Is the Electronic Word of Mouth Effect Always Positive on the Movie?
–Jungho Bae, Byung-Do Kim
From Political Cynics to Loyal Partisan Rebels: The Syrian Case
–Asaad H. Almohammad, Nabsiah Abdul Wahid, Mahmod Sabri Haron
Students Perception of Qualifications for Successful Social Media Coordinator
–Ojoung Kwon, Daihwan Min, Susan Geringer, Sang-Kyu Lim
Consumers’ Intention to Use Self-Scanning Technology: The Role of Technology Readiness and Perceptions Toward Self-Service Technology
–Kevin M. Elliot, Mark C. Hall, Juan (Gloria) Meng
All articles are available on the allied academies website for free upon creating a free user profile
http://alliedacademies.org/Public/Journals/Journals.aspx