TOC: J Intl Con Mar


Journal of International Consumer Marketing, 26(2)

C. Anthony Di Benedetto [Publisher]

Assessing Materialism among the Future Elites of China
Stuart Van Auken, Ludmilla Gricenko Wells & Daniel J. Borgia [Publisher] [Google Scholar]

Collective Self-Esteem and Online Shopping Attitudes among College Students: Comparison between the U.S. and India
Arpita Khare & Amrut Sadachar [Publisher] [Google Scholar]

A Cross-National Study of the Influence of Individualism and Collectivism on Liking Brand Pages
Alexander Muk, Christina Chung & Jonghoon Kim [Publisher] [Google Scholar]

Green Consumer Behavior of the Educated Segment in India
Rajyalakshmi Nittala [Publisher] [Google Scholar]

Do Consumers Forgive? A Study of Animosity in the MENA Region
Selima Ben Mrad, Tamara F. Mangleburg & Michael R. Mullen [Publisher] [Google Scholar]