TOC: J Global Fashion Mar


Journal of Global Fashion Marketing, 5(2)

Effect of psychological closeness on consumer attitudes toward fashion blogs: the moderating effect of fashion leadership and interpersonal LOV
Kim H.Y. Hahn & Eun-Jung Lee [Publisher] [Google Scholar]

The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear
Gianluca Marchi, Elisa Martinelli & Bernardo Balboni [Publisher] [Google Scholar]

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on fashion sportswear brand attitude and recall
Jennifer J. Lee & Leslie Davis Burns [Publisher] [Google Scholar]

International fashion trade shows as knowledge creation platforms for microenterprises
Heidi Cheng, Elina Koivisto & Pekka Mattila [Publisher] [Google Scholar]

Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products
Hye-Shin Kim & Michelle Ma [Publisher] [Google Scholar]

Clothing purchase behavior and the Canadian household life cycle
Anne-Marie Germain, Serge Carrier & Michèle Beaudoin [Publisher] [Google Scholar]