TOC: Mar Letters


Marketing Letters, 25(1)

The same old song: The power of familiarity in music choice
Morgan K. Ward, Joseph K. Goodman & Julie R. Irwin [Publisher] [Google Scholar]

The role of position, type, and combination of sound symbolism imbeds in brand names
Richard R. Klink & Lan Wu [Publisher] [Google Scholar]

There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations
Laura Marie Schons, Mario Rese, Jan Wieseke, Wiebke Rasmussen, Daniel Weber & Wolf-Christian Strotmann [Publisher] [Google Scholar]

Predicting product life cycle patterns
Yair Orbach & Gila E. Fruchter [Publisher] [Google Scholar]

The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation
Hsuan-Hsuan Ku, Chien-Chih Kuo, Wei-Luen Fang & Ya-Wen Yu [Publisher] [Google Scholar]

Targeting Miss Daisy: Using age and gender to target unethical sales tactics
Kelly O. Cowart & Peter Darke [Publisher] [Google Scholar]

Are maximizers blind to the future? When today’s best does not make for a better tomorrow
Ali Besharat, Daniel M. Ladik & François A. Carrillat [Publisher] [Google Scholar]

Dominant retailers’ incentives for product quality in asymmetric distribution channels
Anthony Dukes, Tansev Geylani & Yunchuan Liu [Publisher] [Google Scholar]