TOC: J Bus Ind Mar


Journal of Business & Industrial Marketing, 29(4)

Guest editorial JBIM special edition on CBIM 2011 workshop
Thomas Brashear-Alejandro, Sergio Biggemann [Publisher]

Relationship marketing strategy: An operant resource perspective
Sreedhar Madhavaram, Elad Granot, Vishag Badrinarayanan [Publisher] [Google Scholar]

Negative critical waves in business relationships: an extension of the critical incident perspective
Bo Edvardsson, Christian Kowalkowski, Tore Strandvik, Päivi Voima [Publisher] [Google Scholar]

Understanding the characteristics of the growth of SMEs in B-to-B markets in emerging economies: An organizational ecology approach
Patricia R. Todd, Raj G. Javalgi, David Grossman [Publisher] [Google Scholar]

Building in sustainability, social responsibility and value co-creation
Sergio Biggemann, Martin Williams, Gunn Kro [Publisher] [Google Scholar]

Service process modularization and modular strategies
Per Carlborg, Daniel Kindström [Publisher] [Google Scholar]

Innovation adoption and diffusion in business-to-business marketing
Hannu Sakari Makkonen, Wesley J. Johnston [Publisher] [Google Scholar]

"A ROSE, by any other name"…: Relationship typology and performance measurement in supply chains
Christian Chelariu, Anthony Kwame Asare, Thomas Brashear-Alejandro [Publisher] [Google Scholar]

Industrial buyers’ use of references, word-of-mouth and reputation in complex buying situation
Leena Aarikka-Stenroos, Hannu Sakari Makkonen [Publisher] [Google Scholar]