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Commentary

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Commentary

How marketing scholars might help address issues in resource-based theory
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Commentary

An outside-in approach to resource-based theories
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Firm-hosted online brand communities and new product success
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The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
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The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction
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When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption
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