TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 42(1)

Resource-based theory in marketing
Irina V. Kozlenkova, Stephen A. Samaha & Robert W. Palmatier [Publisher] [Google Scholar]


On the role of the RBV in marketing
Birger Wernerfelt [Publisher] [Google Scholar]


How marketing scholars might help address issues in resource-based theory
Jay B. Barney [Publisher] [Google Scholar]


An outside-in approach to resource-based theories
George S. Day [Publisher] [Google Scholar]

Firm-hosted online brand communities and new product success
Richard L. Gruner, Christian Homburg & Bryan A. Lukas [Publisher] [Google Scholar]

The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
Yinghong (Susan) Wei, Saeed Samiee & Ruby P. Lee [Publisher] [Google Scholar]

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction
Jeff S. Johnson & Ravipreet S. Sohi [Publisher] [Google Scholar]

When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption
Ayalla Ruvio, Eli Somer & Aric Rindfleisch [Publisher] [Google Scholar]